Part 4 of the Local SEO Guide shows you how to do keyword research to dominate your local market. It’s gets you search phrases that pay.
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Local SEO Guide Part 3 – Optimizing for SEO Success
Local SEO Guide Part 3 will make easy for you to know what to optimize on your web site and how to get it done.
Local SEO Guide Part 2: Simple Competitors Analysis
Part 2 of our local SEO guide takes you to a most important step that, frankly, most agencies fail to emphasize. This must be done prior to choosing your keywords to rank for.
Some Folks We've Helped Along the Way...
FAQ for SEO Services for Small Business
How much is SEO per month?
This varies from company to company, but SEO services for small business generally run from $80 to $130 per hour. Services priced lower generally are not performed by experienced teams and the skill level could be in question.
Many SEO agencies for small business work on monthly retainers. The average monthly retainer lies somewhere between $750 and $1500 per month.
Performance-based SEO is usually free or retainer fees to start, and has dynamic pricing.
Nearly all SEO services require a setup fee to start because many processes must be put in place along with creating content both on and off your website.
What is SEO service?
SEO service for small business is a service offered by an SEO service provider. It serves to optimize your web content for both the content users and search engines like Google and Bing.
The goal of SEO service is to make you the best resource for what online searchers seek, thus raising your search engine rankings. This involves both a human element to make the content most useful to human searchers, and a technical element to make your website function well for users and in web browsers.
Ultimately, the goal is getting a web page to appear as high up on the 1st-page search results for the most relevant search terms (keywords) so the website owner gets more visitors from the right searches.
Does SEO work anymore?
Assuming you use what are accepted best practices for SEO, yes SEO for small business does work.
SEO works for any size company or even individuals when you follow the latest conventions looked for by Google, Bing and other search engines. This involves creating web pages highly useful to the reader in both content and its technical functions. An SEO service provider seeks to do this for each page of your website to get as many pages as possible ranked for the most relevant searches conducted online related to your business.
How do you price SEO services?
Pricing of SEO services varies with the type of SEO service you request and the level of service. Every business needs something different to best serve their online marketing goals.
Here are some examples of SEO Campaigns are priced...
- One-Time SEO Pricing. Range: $1,000.00 - $100,000+
- SEO Site audits. Price Range: $450 - $100,000+
- Local SEO (Monthly) Price Range: $250 - $5,000 per month
- National SEO (Monthly) Price Range: $750 - $10,000+ per month
- SEO by the Hour. Price Range: $50 - $700 per hour
Some factors influencing the price include the
- Size of your website (number of pages)
- Number of keyword phrases needing ranked
- Competition of the keyword phrases being ranked
- Amount of content needing optimized or created
- Level of effort to optimize website code for SEO
- Whether the effort is local, national, or global
Are SEO services worth it?
The value of SEO services often isn't obvious to busy business owners focused on sales. Particularly when little results seem to come from their online presence.
Regardless, whether you're a small, one-person shop, or a larger local, national or international business, SEO is very important for gaining leads and customers from web searches. Some may choose to try to do it on their own. Others elect to have an SEO agency do it for them.
The bottom line is, SEO is valuable since for each keyword phrase your business can get 1st-page search results for means up to 19x more exposure for you business over your competitors for a particular search term. This translates to clicks in the searches taking more people to your website.
Is SEO free?
Whether SEO is free or not is a matter of perspective, and how you get your SEO services implemented.
If you do SEO yourself, it will cost you time and effort. There are many free SEO tools. But ultimately, it will be a strain on your time and patience.
Some say the organic search traffic is free. This is true if you are lucky enough to get 1st-page search results doing no work or putting no effort into SEO. This simply would be so rare, that you just as well play roulette.
Page 1 search results in the organic search are highly valuable because once you are there, typically the amount of revenue you can create is far higher than the costs of your SEO service. But it does cost to get there and stay there. From an agency perspective, no search traffic comes free.
How do I find the best SEO for my business?
To help better choose the correct services for your SEO goals, use the 5 tips below to guide you to find the right SEO agency for your business.
- Clearly Define Your SEO Goals. Know what you expect to gain from SEO
- Find an SEO Company that tracks your data and reports it
- Get SEO company Reviews, Case Studies & Testimonials if possible. Smaller firms may be more focused on individual clients, so the lack of this does not mean they are not skilled or able to meet your goals.
- Schedule a Consultation. This should be free.
- Know Your SEO Budget. This ensures you can get an ROI from your efforts.
Should I hire an SEO company?
In most cases, SEO should be considered as a valuable and viable option to expand your small business. If you believe do not have the marketing money to hire an SEO company, then consider trying to do the basics on your own.
While an SEO company may not be for everyone, ensure to evaluate the time, effort, and money required to gain success with your business being found in the searches. SEO done right is a high ROI marketing strategy.