PPC – Pay per Click Advertising
Pay per Click advertising is one of the fastest means of driving instant traffic (web visitors) to your business website or offer to produce desired action, leads or online purchases.
When your target keywords (the words web searchers would use in search engines) are typed by users on search engines like Google, Bing and Yahoo!, ads appear on top, below, or alongside organic (non-paid) search results. Ads also appear on major social sites like Facebook to users who fall under defined categories in a Facebook ad campaign. Facebook advertising is also pay per click. Depending on the campaign settings, ads may also appear on various sites that are part of Google, Bing and Yahoo! networks. All use a pay per click model for you as an advertiser. The beauty of this Internet advertising model is that cost to you is only incurred when a web searcher clicks on your ad.
With the proper optimization techniques such as keywords refinement, quality score management, bid management, geo-targeting, ad scheduling, ad copy optimization via continuous A/B testing and analysis, cost per click can potentially go down and conversions increase dramatically. In fact, your cost per lead can go way down as compared to traditional (should we say “old school”) advertising.
We also provide Google AdWords remarketing to make those who already visited websites via ads across the Google display network, visible. This literally means an ad on Google can “follow” your potential lead around the web!
Key Benefits of Pay Per Click:
- Gain instant targeted traffic (web visitors)
- Pay only for clicks
- Immediate conversions and ROI analysis for campaign improvements
Included in the Pay Per Click packages:
- Account Setup, Keyword and Research
- Campaign Management and Optimization
- Landing Recommendation and Mock-up Design
- A/B or Split Testing
- Campaign Monitoring and Analysis
- Google Analytics
- Monthly Reporting
Supported Pay Per Click platforms:
- Google AdWords (including AdWords Remarketing)
- Yahoo! Bing Network
- Facebook Ads
For the for details on developing your campaigns visit our services page and select the PPC tab, or call 202-759-0642