For many years now (since about 2009), marketers and online advertisers have been telling you that mobile dominates desktops. For most of those years, these marketers were only saying this to get you to buy their latest mobile software, app, or service, most of which local business really didn’t need.
You used to be able to look at your own website stats and see if mobile was the dominant source for web visitors to arrive at your site. In most cases, you would find it wasn’t even close.
Has the turf changed? Does mobile dominate desktops in online marketing?
Well, it may not be so simple as checking your online stats for your website any longer. The reason is, Google and Bing now check for mobile optimization. If your business web site is not mobile friendly, then it is much less likely to appear in a search result on a mobile device. Thus, the percentage of people finding your site on mobile devices is going to be skewed to a very low number.
Your strategic marketing efforts, and your tactics must include mobile marketing and optimization if you truly want to leverage the full power of the web and get the leads and buyers you deserve from your local market area.
Here’s some insights on why you need to be paying attention to mobile for your online marketing to succeed at its full potential…
Google says mobile now dominates search | Computerworld
The news about mobile search overshadowing desktop searches means we’ve officially entered a “mobile-first” world, according to Zeus Kerravala, an analyst with ZK Research.
“Instead of using our PCs at home and augmenting them with mobile, we are
The Top 7 Online Marketing Trends That Will Dominate 2016 – Forbes
Mobile will completely dominate desktop. 2015 was a big year for mobile—not only did Google announce that mobile traffic finally overtook desktop traffic, 2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these seven trends: …
Mobile Continues to Dominate as Trends Continue
March market share maintained the mobile growth we saw in February, with mobile email at 55%, webmail maintaining at 26%, and desktop opens maintained at 19%. Let’s take a more in-depth look at what’s shifting and what’s not for the month of March:…
Future of Retailing – location-based mobile marketing – marketing keynote speaker for Google
Future of retail: fusion of offline and online retail sales. Future of home delivery, click and collect, pay and collect depots. Why online delivery is too slow. Future …
The facts show you can’t ignore mobile marketing. If you do, then you are choosing to ignore what consumers are flocking to in order to choose where they get their goods and services.
When making your decision for your business to ignore mobile marketing, consider why Google and Bing focus on it…
The numbers! The numbers show you need to have a true mobile marketing capability in your business.
Why Local Business Fail at Mobile Marketing
I visit many… no countless local websites.
Most local small businesses kill themselves online for two big reasons.
- Their websites are outdated, let alone impossible to view on a device like an iPhone, Android phone, or Windows phone
- Their website sucks for customers because it was designed by a web designer who knows nothing about your market, and then designs it for the business owner instead of the consumer searching for your products and services.
As a strategic marketing firm, we focus first on what going to get you customers. So for most small businesses, that isn’t your website, even if your website has both big flaws above.
Yes, eventually, we fix the website flaws so you can function in a mobile market place. If you would like to know more about this, then visit here. But first we focus on what can make you more leads and customers in just a few days.
Our New Bridge Marketing Strategy includes getting your website perfect for your consumers which also includes optimizing for mobile users.
Where Local Business Should Begin to Dominate their Market Fast…
Breakthrough Small Business Strategy
Learn More in 1-Hour About Creating a Market Dominating, 5-Star Local Market Authority Online and What to Do to Convert Online Consumers into Referral Buyers than Most Small Business Owners will Ever Know…